Jovana Florus is a storyteller and anthologist striving to inspire and give guidance for entrepreneurial dreamers. Her goal is to amplify entrepreneurs who have successfully navigated their own paths and pivots, distilling their stories into accessible content to help others feel empowered and connected. 


Jovana’s brand identity system forms a timeless visual foundation that could continue evolving as her entrepreneurial journey grows for years to come. Since photography is a centerpiece to Jovana’s brand, I curated a warm, neutral color palette and handcrafted elements to help weave a cohesive visual narrative. 

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