As a working mother, Yolanda is no stranger to the challenges of juggling multiple responsibilities while carving out time for her creative passions. After five years of serving her local community through photography, she wanted to take her branding to the next level.
imagery by chioma
Our initial Discovery phase was key to unlocking more clarity for Yolanda. Through extensive assessments, I guided her to discover her specialty in events and portraits. She also decided to transition to using her full name in Igbo, Chioma, instead of the abbreviated version (Chi) that she used the past five years. The mutual energetic exchange Yolanda values with her clients is a key distinguishing factor for her business, which I translated into visuals for her new identity. Bold typography and vibrant colors took center stage to embody Yolanda’s fiercely caring personality.