Cristina Gutierrez, founder of Ayurvedic Elements, helps people intentionally organize their days around natural rhythms so they could enjoy full, healthy, magical cosmic lives. She wanted to amplify her work with a visual identity system that captured this majesty and beauty.

Ayurvedic
elements

Elements of the cosmos and earth weaved through each iteration of the design process. Cristina’s Mexican culture played a significant role in the process, inspiring the choice to uplift the molcajete as the primary image to represent her work.